Personnel

    Dr. Kritcha Yawised holds a doctoral degree from the University of Tasmania (UTAS) in Australia with specialization in three inter-linked research areas: (1) information systems (IS) and social media; (2) marketing and strategic management; and (3) corporate strategy and innovation. Dr. Kritcha currently serves as a full-time lecturer at Naresuan University, Thailand. As a lecturer at an institution, he is primarily responsible for coordinating and teaching marketing subjects that incorporate innovative corporate strategy and IS areas.
    His current research projects emphasize corporate-based strategy, firm assimilation (i.e., technology adoption), innovation, and multi-governance schemes related to SMEs. The emphasis is on assisting business owners in responding more knowledgeable and skillfully when they encounter professional competence issues in the new era of digital technologies. A wide range of research interests, including information systems and technology, artificial intelligence, innovation and business strands, and all technologies that are fundamentally altering business operations. Current research areas have been involved, including digital marketing, digital technology, immersive technology, innovative marketing, and strategic management in general.                  

Areas of Expertise: Digital markeitng, Digital technology, Social Media, Marketing Management, Immersive Marketing

Academic profile>:
https://scholar.google.com/citations?user=5geYigIAAAAJ&hl=enProfile:
https://www.scopus.com/authid/detail.uri?authorId=57283171200
http://www.bec.nu.ac.th/cutwebb/index_eng.php
https://orcid.org/0000-0002-3372-6081
https://www.researchgate.net/profile/Kritcha-Yawised